Chris Aliano begins his fifth year at Merrimack College in 2016-17 and serves as Assistant Athletic Director for Communications. He has overseen the athletic communications department in each of the last four years.
Aliano oversees the publicity of Merrimack's 22 Division II and two Division I varsity programs while serving as the primary media contact for men's ice hockey, football, men's and women's lacrosse, and women's golf, as well as the department's administrators and coaches.
In addition to overseeing all athletic communications/sports information, media/public relations and new media initiatives within the department, Aliano oversees the entirety of the Athletic Department's website; furthermore, he is in charge of the designing and distribution of all department press releases, print-related promotional material and graphic design-based content.
After being named Director of Athletic Communications in July of 2013, Aliano was named Assistant Athletic Director for Communications in September of 2016. Over that span, the athletic communications team has helped implement several important movements to help align Merrimack College Athletics among the more progressive athletic departments in the region.
Starting in 2013-14, Aliano spearheaded the launch of MerrimackAthletics.TV in conjunction with Pack Network, elevating the department's web streaming capabilities to new heights. After only offering broadcasts in five sports prior to that year, the Merrimack Sports Network now broadcasts over 90 home athletic events for 11 different teams on a yearly basis, and offers free-to-view streaming for nine of those 11 teams.
Aliano also has coordinated the media relations efforts for several conference tournament and NCAA Tournament events hosted at Merrimack College during his tenure, including the NCAA Men's Soccer Regional Championships/Quarterfinals, the NCAA Men's Lacrosse Quarterfinals, and the NCAA Field Hockey Quarterfinals, as well as Northeast-10 Conference Championship Finals in men's soccer and field hockey and the Women's Hockey East Tournament Semifinals and Championship, the latter which was hosted by Merrimack in 2016.
Aliano led the redesign of the Athletic Department's website in July of 2014 and will be doing so again for a July 2017 redesign. He also has bolstered the athletic department's footprint on social media with the implementation of team-specific Twitter accounts and a revamping of its Instagram account over the past three years to further the department's brand, as well as each team's.
According to D2SocialMedia.com, which tracks and ranks Division II athletic departments and conferences' social media efforts by using a calculated social media index that takes into account followers/likes per undergraduate enrollment, Merrimack ranks 46th nationally in the overall social media index (310 ranked), as well as 39th and 28th in total Twitter/Instagram followers, respectively -- the highest ranking in the NE-10 for both mediums (last updated September 2016).
Aliano recently took up a larger role in the department's marketing and promotional efforts and helped implement the new Ultimate Warrior Rewards app in August of 2016. He also assists in other administrative aspects of the department, including game day event management and indoor/outdoor signage for athletics facilities. He will be playing a key role in the department's planned re-launch of the Hall of Fame in 2017-18.
Additionally, Aliano has served on the Division II East Regional Advisory Committee (RAC) for men's tennis since 2015-16 and is in the midst of a three-year term in that position.
Aliano has served as the primary media relations contact for nearly every sport since arriving at Merrimack. As Assistant Director of Athletic Communications in 2012-13, his first year with the department, Aliano was the primary contact for men's and women's soccer, field hockey, men's basketball, baseball, softball, cross country and track & field. He became the men's lacrosse, women's swimming and women's golf contact the following year before the department became a three-person staff in 2015-16 and primary contact responsibilities were more equally balanced.
Before Merrimack, Aliano spent 2011-12 serving as Assistant Director of Athletic Communications at Bryant University. While working with the Bulldogs, Aliano served as the primary contact for men's and women's soccer, women's basketball, men's and women's tennis, field hockey, and softball during Bryant's final year of Division I reclassification.
Aliano graduated from Boston University in May of 2011 with a degree in broadcast journalism. While at BU, he spent three years with the on-campus sports radio station, WTBU Sports. During his tenure at WTBU, Aliano served as sports director as well as the beat writer for the men's ice hockey team. Aliano also spent three seasons contributing play-by-play for the men's and women's ice hockey teams and the softball team.
Also prior to joining the Warriors, Aliano spent the summer of 2012 and 2013 serving as the Director of Broadcasting and Media Relations for the North Adams SteepleCats of the New England Collegiate Baseball League. He was selected by the league to broadcast the 2012 and 2013 All-Star Game by his peers and fellow league administrators. He continues to stay involved with the NECBL and serves as the league's Director of Public Relations and Broadcasting on a volunteer basis.
While at BU, Aliano was a three-year member of the Boston University Alpine Ski Racing Team, serving as vice president during the winter of 2011, and provided play-by-play commentary and PA announcing at regular season and postseason races, including the USCSA National Championships in Sunday River, Maine, and Sun Valley, Idaho.
A native of Hawthorne, New Jersey, Aliano is a member of CoSIDA and currently resides in Allston, Massachusetts.