Brad Davis enters his ninth year at Merrimack College and his fourth as the Associate Athletic Director for External Relations.
Davis is part of a management team that works collaboratively to manage the operation of Merrimack’s 24 varsity programs and 12 club sport offerings. His core responsibilities include managing all aspects of external relations including marketing and promotions, corporate sponsorship, imaging, game operations, ticketing, licensing, the athletics website, social media, multimedia and athletic communications.
As a member of the department's senior staff, Davis serves as the sport supervisor for men's ice hockey, women's ice hockey, baseball, men's tennis, women's tennis, and volleyball, providing direct oversight for coaching hires, budget management, scholarship oversight and overall program strategy. Davis is also a member of the Northeast-10's Conference on Sports Administration Committee (CSA) and a member of the league's Hall of Fame Committee. He also serves on the NCAA Regional Advisory Committee for softball.
A member of the NACMA Small School National Committee, Davis also works directly with a number of internal and external groups, including student involvement, communications, conference & events, catering, police services, alumni and development, the pep band, the graduate fellowship program and the student internship program. He oversees the President’s Cup Golf Tournament, designed to benefit athletics directly, the Blue Line Club, all local and national television broadcasts, and luxury suites for men’s and women’s hockey games. He also serves as the primary contact for all home and away conference tournament and NCAA tournament games.
In 2014-15, under Davis’ leadership, Merrimack set a school record for sponsorship revenue for the sixth straight year and overall external revenue (sponsorship, ticketing, licensing) for the second straight year. Men’s ice hockey played to 95 percent capacity, sparked by eight sellout crowds.
Davis joined the department’s senior leadership team in 2012 and oversaw the new digital signage, ticket office, lobby and all athletic signage in the five-million dollar renovations to the Merrimack Athletic Complex.
As Assistant Athletic Director in 2011-12, Davis created the Merrimack Sports Network and oversaw the creation and production of Merrimack All-Access, an inside look at the Merrimack men’s hockey program that aired locally and nationally. Fueled by a school record 15 sellouts in 17 home hockey games at Lawler Arena in 2011-12, Merrimack doubled its sponsorship efforts and was ranked #1 in the country in November for the first time in school history.
Davis spent four years as the Sports Information Director, serving as the media contact for the 2010-11 hockey team, which set a school record for wins in the Division I era and appeared live on television seven times, including twice at Lawler Arena for the first time since 2005. Merrimack's media coverage created over $1 million in free publicity in 2010-11, while the web traffic numbers doubled in a six-month span (September, 2010 to March, 2011). Davis oversaw website redesigns in 2008, 2011, 2014 and the Buy-A-Seat program in Lawler Arena, which raised over $125,000 through donations.
Prior to Merrimack, Davis worked at Bryant University where he served as the Assistant Director of Sports Communications for 13 months.
Prior to Bryant University, Davis covered high school sports for the Metro West Daily News in Framingham, Mass. A San Francisco, Calif. native, he also spent time interning with KGO ABC-7 Sports in San Francisco and in the media relations department for the NHL's San Jose Sharks.
Davis earned a bachelor's degree in broadcast journalism from Boston University in 2006 and a master's degree from Southern New Hampshire University for sport management in 2015.
Davis resides in Somerville, Mass., with his wife Kristin and their dog Kipper.