|Title:||Associate AD/External Relations|
Brad Davis enters his eighth year at Merrimack College and his third as the Associate Athletic Director for External Relations.
Davis is part of a management team that works collaboratively to manage the operation of Merrimack’s 22 Division II programs as well as its Division I men's and women's hockey teams. Core responsibilities include managing all aspects of external relations such as marketing and promotions, corporate sponsorship, imaging, game operations, ticketing, the athletics website, media relations, social media, multimedia and athletic communications.
Additionally, Davis directs all television broadcasts, webcasts, and video productions on the Merrimack Sports Network, on WBIN-TV and on Fox College Sports. Davis also oversees all game operations for hockey games, including the Blue Line Club, the luxury suites, the pep band, music and public address announcing. Davis, who will oversee the relaunch of Merrimack’s Hall of Fame, also coordinates all logistics for home and away conference and NCAA postseason games.
As a member of the department's senior staff, Davis serves as the sport supervisor for softball, baseball, tennis, volleyball and swimming. Davis is also a member of the Northeast-10's Conference on Sports Administration Committee (CSA) and a member of the league's Hall-of-Fame Committee. He also serves on the NCAA Regional Advisory Committee for softball.
In 2013-14, under Davis’ leadership, Merrimack’s Athletic Department set a school record for sponsorship revenue for the fifth straight year, while men’s hockey had nine sellout crowds despite a tough year on the ice. Additionally, Davis served as the athletic liaison for campus-wide events such as Homecoming, Graduation and Volpe Groundbreaking.
In 2012-13, Merrimack set school records in sponsorship and ticket revenue for the fourth straight year, as Davis joined the department’s senior staff. He also oversaw the new digital signage, ticket office, lobby and all athletic signage in the renovations to the Merrimack Athletic Complex.
In 2011-12, Davis created the Merrimack Sports Network and oversaw the creation and production of Merrimack All-Access, an inside look at the Merrimack hockey program that aired locally and nationally. Fueled by a school record 15 sellouts in 17 home hockey games at Lawler Arena in 2011-12, Merrimack doubled its sponsorship efforts.
Davis served as the media contact for the 2010-11 hockey team, which set a school record for wins in the Division I era and appeared live on television seven times, including twice at Lawler Arena for the first time since 2005. Merrimack's media coverage created over $1 million in free publicity in 2010-11, while the web traffic numbers doubled in a six-month span (September, 2010 to March, 2011).
Davis oversaw website redesigns in 2008, 2011, 2014 and the Buy-A-Seat program in Lawler Arena, which raised over $125,000 through donations.
Prior to Merrimack, Davis worked at Bryant University where he served as the Assistant Director of Sports Communications for 13 months. He was the chief contact for men's and women's soccer, field hockey, women's basketball, and baseball and assisted with men's basketball, football, tennis, golf, track and field, cross country and softball. He was the executive producer of the weekly Comfort Suites Coaches Show and founded the Bryant Production Group which webcast all football and basketball games, as well as other selected events.
Prior to Bryant University, Davis covered high school sports for the Metro West Daily News in Framingham, Mass. A San Francisco, Calif. native, he also spent time interning with KGO ABC-7 Sports in San Francisco and in the media relations department for the NHL's San Jose Sharks.
Davis graduated from Boston University in May of 2006 with a degree in broadcast journalism.
Davis resides in Somerville, Mass., with his wife Kristin and their dog Kipper and is pursuing his Masters in Sports Management from Southern New Hampshire University (expected Sept. 2015).