Betsy (Rose) Kennedy arrived in April of 2014 as the Associate Athletic Director for Student-Athlete Welfare; the 2016-17 academic year is her third with the department.
As a member of the department’s senior athletic administrative team, Kennedy oversees all aspects of athletic compliance, academic support, athletic training, strength and conditioning and additional student-athlete service areas. She is responsible for directing NCAA compliance and reporting efforts, creating expanded student-athlete services opportunities and monitoring the department gender equity plan. Kennedy is a member of Merrimack’s cross-functional Title IX committee as well as the College’s Wellness Task Force.
Prior to joining Merrimack, Kennedy worked as a Senior Business Consultant at Communispace. She was responsible for the day-to-day management of client teams focused on understanding key business challenges, engaging consumers to co-create solutions and delivering actionable recommendations. She also served as the pro bono lead within the organization to launch and establish its pro bono vision and practice.
Kennedy has also worked at Forrester Research, a technology research and consulting firm, and Good & Cormier, a criminal defense and civil liberties law firm in Boston. While living and working in Boston, she spent six years volunteering as a tutor and lacrosse coach at the Charlestown Lacrosse and Learning Center, where she was selected as the 2011 Volunteer of the Year.
A graduate of Bowdoin College with a B.A. in Government & Legal Studies, Kennedy was a captain of the varsity lacrosse team and was selected as First Team All-American, DIII Defensive Player of the Year, All-NESCAC and NESCAC All-Academic. She also earned a certificate of completion at the Tuck Business Bridge Program at Tuck’s School of Business at Dartmouth.
Kennedy and her husband, Ty, currently reside in Hamilton, Massachusetts, with their daughter, Rory.